Templates

Workhorse education structure: name the problem, explain causes, correct mistakes, present professional options, then brand approach and CTA.

1. 1Hook / problemQuestion or pattern-interrupt naming the exact frustration
2. 2Causes2-4 short bullets on why it happens
3. 3MistakesWhat people commonly do that doesn't help
4. 4Why home care has limitsExplain the ceiling of DIY without shaming
5. 5Professional optionsNamed procedure categories with one-line purpose each
6. 6Brand approachAssessment-led, personalised plan, qualified team
7. 7CTASave + share + DM keyword + responsible note

Bust 4-5 common myths in a topic, then land on the brand's evidence-oriented approach.

1. 1Hook"5 myths about X you still believe"
2. 2Myth 1 / Fact 1Myth line, then corrected fact line
3. 3Myth 2 / Fact 2Myth line, then corrected fact line
4. 4Myth 3 / Fact 3Myth line, then corrected fact line
5. 5Myth 4 / Fact 4Myth line, then corrected fact line
6. 6Brand approachHow the clinic decides, based on assessment
7. 7CTASave + DM keyword

Compare 2-4 options fairly, with no universal winner, and end on assessment-led selection.

1. 1Hook"A vs B — which one do you actually need?"
2. 2What they shareCommon ground so nothing feels rigged
3. 3Option AHow it works, what it suits
4. 4Option BHow it works, what it suits
5. 5Side-by-side3-4 row comparison table
6. 6Who suits whatScenario-based guidance
7. 7Brand approachConsultation decides; no universal winner
8. 8CTASave + DM keyword

Event or goal-based planning structure (bridal, festive, launch) broken into time blocks.

1. 1HookWhy timing matters for the goal
2. 2Why last-minute failsSkin/goal needs cycles, not shortcuts
3. 3Phase 1 (earliest)Assessment and correction window
4. 4Phase 2Refinement window
5. 5Phase 3Polish / prep window
6. 6Final week rulesWhat to avoid right before the event
7. 7CTAPlan your timeline, DM keyword

Answer the five questions clients actually ask in DMs about one service.

1. 1Hook"Your 5 most-asked questions about X"
2. 2Q1Question + 2-line honest answer
3. 3Q2Question + 2-line honest answer
4. 4Q3Question + 2-line honest answer
5. 5Q4 (downtime/comfort)Realistic expectations, no guarantees
6. 6Q5 (sessions/results)Explain variability honestly
7. 7CTAAsk yours in DM + keyword

Before-and-after care or preparation checklist that positions the brand as thorough.

1. 1Hook"Save this before your first X"
2. 2Before: do3-4 short do items
3. 3Before: avoid3-4 short avoid items
4. 4On the dayWhat to expect step by step
5. 5AftercareSunscreen, gentle routine, no picking
6. 6When to call the clinicResponsible guidance
7. 7CTASave + DM keyword